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Результаты работы контекстной рекламы в КМС Googleи рекламной сети Яндекса напрямую зависят от площадок, на которых показывается реклама. Одной из главных задач специалиста по контекстной рекламе является отслеживание качества трафика и исключения площадок, которые дают трафик низкого качества. Чаще всего специалисты, в первую очередь, отключают показы рекламы в мобильных приложениях, поскольку это очень специфический канал, который необходим лишь узкому кругу рекламодателей.
Если у вас были отключены показы в мобильных приложениях путем исключения адресов adsenseformobileapps.com и appspot.com, то обязательно стоит проверить отсутствие показов в приложениях, и внести соответствующие изменения в настройках.
Не так давно в настройках Google Ads произошли серьезные изменения. Ранее для исключения показов в мобильных приложениях необходимо было добавить в список запрещенных площадок два адреса adsenseformobileapps.com и appspot.com. В Google решили упростить жизнь специалистам, и вынесли возможность отключения прямо в настройки кампании.
Для этого необходимо зайти в настройки кампании
Затем выбрать вкладку дополнительные настройки, и пункт Устройства
В этом пункте необходимо указать только те устройства, показ рекламы для которых вам необходим.
Важное замечание – если у вас ранее и были отключены показы старым способом (добавлением в список запрещенных площадок два адреса adsenseformobileapps.com и appspot.com), то после последних изменений в Google, показ рекламы в приложениях может работать. Поэтому настоятельно рекомендуем проверить свои работающие кампании и при необходимости внести изменения.
Также не забывайте исключать из кампаний площадки низкого качества. Сделать это можно прямо из вкладки со статистикой.
Выбирайте площадки, которые генерируют на ваш сайт трафик низкого качества, который плохо конвертируется. Но не забывайте учитывать тот факт, что для правильной оценки нужно накопить достаточный объем статистики, иначе данные могут быть искаженными.
