Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
Warning: Trying to access array offset on value of type bool in /var/www/u0579294/data/www/ilyakiselev.ru/blog/wp-content/themes/journalx/inc/core/class-advertising.php on line 369
По нашим наблюдениям, некоторые B2B компании создают сайты по правилам B2C из-за чего теряют клиентов. При разработке сайта для B2B нужен абсолютно другой подход, чем при разработке сайта для B2C, так как аудитория принципиально отличается.
Потребитель в B2C — это физическое лицо, совершающий покупку для себя, он ожидает от продукта высокое качество, выгодную цену и быстрого результата. Цикл сделки как правильно короткий.
Потребитель в B2B — как правило это представитель компании, который не всегда принимает окончательное решение. При выборе для него важно: качество продукции, скорость поставки, референции, гарантии. Цикл сделки, как правило, длинный, так как более сложный процесс принятия решения.
1. Сфера применения
На первом этапе очень важно разобраться, в каких сферах применяют Ваш продукт или услугу, чтобы правильно определить целевую аудиторию. Следом нужно определить, что больше всего волнует потенциальных клиентов. Часто в B2B-сегменте главную роль играет цена, но не всегда. В некоторых сферах гораздо важнее референции, качество, особые условия оплаты.
Выделите сильные стороны (как Ваши так и продукции), которыми Вы перекрывали возможные возражения Ваших потенциальных заказчиков.
Примеры:
- Расширенная гарантия (3 года);
- Проектируем с 1990 года;
- Доставка по России;
- Система оплаты — лизинг, отсрочка платежа.
2. Анализ конкурентов
Ваша задача проанализировать их, понять за счет чего они перекрывают потребности клиента, в чем превосходят Вас, а что Вы делаете лучше чем они. Нужно сделать так, чтобы когда сравнивали Ваше предложение с предложениями конкурентов, сразу могли понять, что Вы превосходите их именно по тем параметрам, которые интересуют заказчика сильнее всего.
3. Взаимодействие с b2b-аудиторией
Целевая аудитория b2b сайта не совершает импульсивные покупки, поэтому различные фишки, которые отлично работают на B2C сайтах бесполезны. К примеру, «До окончания скидки осталось 5 дней и 6 ночей», «купи сейчас и получи подарок завтра».
Представители бизнеса обычно несколько недель (иногда месяцы) изучают разные предложения, разбираются в деталях, сравнивают, согласовывают выбор с начальством.
Можете использовать формы сбора контактов — «Запросить КП» и «Заказать продукт/услугу», они хорошо работают.
В заключение:
В2В и B2C- клиенты совершенно разные. Всегда помните, для кого вы создаете сайт:
- кто ваш клиент
- какие у него потребности
- как он будет принимать решение.
Чтобы получился идеальный бизнес-инструмент, учитывайте ответы на эти вопросы при разработке сайта. И помните, что главное — не форма, а содержание, качество контента, а не количество страниц и надоедливых всплывающих окон.
Хотите запустить свой B2B-проект? Можем обсудить
